ABOUT ME


photo: Designs by JK

LaVonndra Johnson (widely known as Elle, or Elle VJ - a derivative of her initials) is the creative and stylish force behind the Elle brand - a style boutique and media agency with a consultative approach.  A Charlotte, NC native and self proclaimed southern belle with a twist, Johnson operates by one theme:

"The only way to dress is UP."

HISTORY

Johnson holds a long standing career within the Charlotte fashion community and beyond.  Johnson initially opened the doors to Elle VJ in March of 2009 as a women's brick and mortar boutique known for carrying a signature collection of dresses, shoes, and accessories.  Elle VJ became notable and sought out for dressing area socialites, dignitaries, and celebrities alike.  While operating the boutique, Johnson crossed paths with local area photographers, hair and makeup artists, and eventually took on the position as Vice President of Cinhte Magazine, a high fashion magazine for people of color with distribution throughout the southeastern United States.  Johnson remained in this role until the last printed issue dated March 2012.  

At the onset of 2012, Johnson made local history by creating and producing the first 3 night fashion week during the annual CIAA tournament titled Mode Noir.  Mode Noir boasted numbers upwards of 750+ attendees and featured designers from the south, east, mid-west, and even international designers.  Deemed a must attend event by JET Magazine, Johnson set a new standard of producing and showcasing talent within her respective area.

In client news, Johnson managed and coordinated the nationally televised grand opening of Sports ONE Charlotte for Cynthia Bailey and Peter Thomas of the Real Housewives of Atlanta.  (read HERE)




CURRENT

As of 2017, Johnson has undergone a re-branding initiative and taken on the name, Elle Johnson Co.  The brand focus is centered around the 3 B's: BRANDING - BEAUTE - and BUSINESS.

  • BRANDING & BUSINESS - creating noteworthy events centered around the art of style and the acronym D.R.E.S.S (read HERE); and developing client branding initiatives and marketing 
  • BEAUTE - a botanical based skin care line formulated for all skin types and tones (shop HERE)

Johnson is also the Publisher and Editor-at-Large of Queen City Magazine, based in Charlotte, NC.







2016 Candace Award Recipient for Economic Empowerment - National Coalition of 100 Black Women

PRESS & MEDIA
Fashion Bomb Daily
JET Magazine
Charlotte Magazine
Creative Loafing
Cinhte Magazine
The Charlotte Post
Seen Uptown Magazine
Today's Charlotte Woman
NoDa News
FOX News Rising
WSOC Channel 9 News
Power 98 radio
My Q92.7 radio





***Ratings and Reviews***

"We had a great time meeting some great women." - Andrea McKinley Brown

"Had such a great time meeting you ladies this evening! Looking forward to the next event!" - Candice Coulter

"What can I say? LaVonndra Johnson you did it again!! I am grateful to have been in the room full of amazingly inspiring women tonight. You could feel the energy from the front door. I met some great women in that room tonight doing paramount things in the Queen City - looking forward to the next one. Thank you for such a POWERFUL & POSITIVE event!" - Tamara Davis-Jack

"Awesome event! Looking forward to the next one!" - Patrice Moore

"Had a great time ladies! Thank you LaVonndra Johnson for this wonderful event." - Tasha Bowman

"LaVonndra Johnson is the definition of class what an amazing event n Celebration of women what a grand time we had." - Tracey Jackson

"Conquer Events In Style was in the atmosphere with these amazing ladies. Amazing event." - Noelle Nelson

"I had such a great time. Thanks for putting this together. All of you ladies last night looked fabulous! I hope to attend another one!" - Dara Pamplin-Beasley

"We had a great time connecting over the delicious cocktails.Thank you for such a lovely event." - Monique Stamps

"It was a pleasure working with you.  You were awesome!!!" - Carolyn Jones

"Thank you for having Label Content as a participant. We love everything about the event. It was a pleasure to connect with the Charlotte market. The event was nice and well worth the fee. Sales were great and overall we enjoyed ourselves. Please keep Label Content in mind when preparing for your next networking event, for we would love to be apart of what your doing. " - Label Content

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